Inside Sales Evaluation: the “E” in STEP

The combination of a superior inside sales strategy and excellent call center infrastructure sets the stage for a successful telesales program. However, since no one can exactly predict the marketplace, Evaluation and adjustment are critical.


Evaluation is the “E” in Customer Solutions Group's STEP process. During the Evaluation phase, variations of the new inside sales strategy are attempted and the outcome of every dial is captured. The data is carefully analyzed to determine what messaging and pricing succeeds against each market segment. The strategy is then adjusted to maximize revenue and profit, then, re-tested.


The InsideSalesLab features CSG’s proprietary sales tracking software, InsideSalesTrak, designed and refined over the years specifically for a demanding testing procedure. It is an ideal place to incubate new telemarketing programs.


Contact us now to determine how CSG can evaluate your call center.


Learn More About Production, the “P” in STEP...


InsideSalesLab by Customer Solutions Group © 2014